Brand DNA Setup
Extract your brand identity from your website, or set it up manually — powers AI-generated images & content.
Need to remove this Brand DNA?
Reset clears the saved brand profile, website, colors, tone, values, and AI image style so Wizard stops using a test or wrong business identity.
Brand DNA Score
Complete the weighted sections below.
AI-Generated Strengths
AI-Generated Weaknesses
Enter Your Business Website
We'll analyze your website to extract brand colors, tone, values, and visual identity.
Analyzing your website...
Extracting brand colors, tone, values, and visual identity. This takes 10-20 seconds.
Color Palette
Click to editBrand Identity
Tone & Visual Aesthetic
Not saved yet — click Save Brand Profile below
PNG, JPG, or WebP, up to 5 MB. Transparent PNG works best. Replaces the logo above when you click Save.
Brand Photos
Real photos of your interior, exterior, and products ground AI-generated images (Growth Studio, Media Optimization) in what your business actually looks like, instead of a generic guess. PNG, JPG, or WebP, up to 8 MB each. Adding a photo beyond the limit replaces the oldest one — R2 storage never keeps duplicate copies. Changes apply when you click Save Brand Profile below.
Typography
Values, Personality & Keywords
AI Image Style Direction
(Optional — fine-tune how AI generates images for this brand)Branch / Store DNA
What Wizard knows about this branch: its Google profile, services and products, neighbourhoods, what customers say, how its keywords rank, and the keywords it tracks. Wizard's AI uses this to write review replies and keyword suggestions. Correct anything that is wrong.
Services come from your Google listing and your catalogue and refresh automatically. Removing one here keeps it out for good, and you can restore it any time. Reviews, rankings and keywords fill in as you use Review Replies and the Rank Checker. Only owners, admins and managers can make changes.